Text Box: Tel: 01903 244980
Email: advice@affinityfinance.net

 

Text Box: We can help you with any of your financial planning objectives. Please click on the tab links below to learn more...

 

Text Box: Making Money Work - How is it done?
 
As financial advisers our job is to help you strike the right balance between savings and investments for the purpose of achieving both preservation of capital and creation of monetary wealth.
 
· Generic Advice: As a professional adviser, we can help you decide logically upon the right mix of secure savings and profitable investments. We’ll do this together by talking it through with you, and with the help of some intelligent analytical tools. Whilst we will remain sympathetic to your financial attitudes, we will also help you apply a logical process.
 
· Specific Recommendations: Using our expertise and some powerful research capability, we can identify where you could put your money and where you perhaps shouldn’t. We can help you apply an impartial rationale to the vast array of choices and make appropriate selections.
 
It’s all about blending attitudes and objectives; and then finding an appropriate opportunity for them to flourish. Our investment process is designed to suit your risk and reward profile, your financial objectives, and to provide maximum tax efficiency.
 

Home Page

Contact Us

About Us

Client Forms

Terms of Business

Mortgages

Protection

Savings & Investments

Retirement

Wills & Trusts

Text Box: Risk & Reward - what's the trade-off?
 
Savings and investments also carry different levels of risk and reward. There is always some degree of risk, and there is always a reward to be gained. In most cases risk and reward go hand-in-hand, and range from one extreme to the other.
 
· Risk for most of us means the possibility of loosing what we already have. On this basis we would keep all our assets in cash. But there are also hidden risks such as the diminishing purchasing power of the pound—whereby inflation erodes value; and the risk of what tax may be deducted.
 
· Reward is what we expect to get in return for something we have done. So the more we do then the more we should get. Therefore if holding cash is doing very little, and buying an investment is doing a lot; then maybe investments are best. But there are two catches here. One is the amount of risk we can sustain; and the other is the law of diminishing returns beyond the most efficient point. 
 
The answer, if there is one, is what feels right for you. On a scale of 1 to 10 how safe do you want to be; and on the same scale, how much money do you need to make?
 
We have a Client Investment Profiler that will help you answer these questions for yourself, and thus enable us to help you in an appropriate way.

 

 

Home Page

Contact Us

About Us

Client Forms

Terms of Business

Text Box: Savings & Investments - which is which and what to do... 
 
 
       There are two different ways of managing your monetary assets...
 
· Savings is simply cash, usually held in a current or deposit account with a bank or building society. The main purpose of cash savings is to provide a safe environment for your money with convenient access as and when you need it. The key benefit of a savings account is that you receive a certain rate of interest which is automatically credited to you.
 
· Investments are literally anything else that money can buy with the intention of making more profit than the original cash itself. On this basis, investments can be both risky and intangible at one extreme; and almost as safe and accessible as cash at the other extreme. Either way, the main purpose of an investment is to beat it’s cash equivalent. The key benefit of such an investment is the creation of additional wealth that you didn’t previously have.

Text Box: Making the right choice...
 
It’s clear that choosing the right investment is not simple, particularly when there are so many providers and products. 
Among the decisions you need to make are:
 
·             How much should I invest?
·             How long should I invest for?
·             What gains can I expect?
·             What risks should I expect?
·             What's right for me?
 
Investment Advice
 
Our rigorous Investment Advice Process will help you answer all of these questions, and more, as far as is ever possible. Our expertise and access to the world of consumer investments will empower your decision making process, and provide you with the best possible opportunity of making the right investments for the right reasons.
 
Please feel free to talk to us about your investment planning including all of the following services and products:
 
Generic Investment Advice
Personal Investment Profiling
Individual Savings Accounts (ISA's)
Child Trust Funds (CTF's)
Investment Bonds (UKB's)
General Investment Accounts (WRAP's)